Sierra Designs, established in 1965 by Bob Swanson and George Marks, is rooted in the belief that everyone deserves quality gear for outdoor exploration, irrespective of their background or experience level. The founders, who met in 1963 at The Ski Hut in Berkeley, CA, brought their extensive trail adventures into the heart of the products they crafted, leading to pioneering outdoor innovations that are now industry standards. With hundreds of patents to their name, Sierra Designs has consistently made outdoor activities more accessible and enjoyable.
The essence of Sierra Designs goes beyond just creating exceptional products; it lies in the passionate people behind the brand. From its inception, when Bob and George expanded their team to 28 full-time employees by 1968 (including George’s mom in the sewing department), Sierra Designs has been a literal and figurative family affair.
Over the past 50 years, while some aspects of the company have evolved, the core mission remains unchanged. Sierra Designs is still a place where innovative ideas flourish, happy dogs roam, and reliable camping gear is a given. The brand draws inspiration from diverse landscapes—mountains, deserts, beaches, and the trails that lead into the Rocky Mountains. Every adventure, whether grand or modest, fuels their creative spirit. The team at Sierra Designs embodies the ethos of "Think Outside," believing that true happiness is found in adventure.
From the golden age of backpacking and climbing, Sierra Designs has been at the forefront of designing backpacks, sleeping bags, and apparel. Today, a mix of seasoned industry veterans and young innovators drives the company’s mission to redefine backcountry living. By combining common sense with unconventional thinking, Sierra Designs crafts outdoor solutions that enhance the ease and enjoyment of venturing into nature.
