SOTO is a brand inspired by nature, offering a range of stoves, fuel bottles, lightweight pans, mugs, and essential accessories. With roots tracing back to 1978, SOTO's Japanese-inspired innovative flaming devices have been serving the world market for the Shinfuji Burner of Japan.

Committed to integrating the "Blue Flame" in every flaming device, SOTO's engineers dedicate themselves to creating products that achieve maximum sustainable flame in the shortest possible time, even in extreme cold and chilling winds. From inception, founder Hajime Yamamoto's vision was to revolutionise burner technology, reducing preheating time from minutes to seconds, setting a new industry standard.

Evolved from a manufacturer of burners in Japan, Shinfuji Burner expanded its product line to include kerosene weed burners for home use, revitalising fields in rural Japan. As the industrial burner gained momentum, SOTO continued to innovate, introducing products such as the Pocket Torch for extreme weather outdoor adventurers.

Introduced to the world market in 2010, SOTO has since earned five coveted industry awards for their flaming devices. Today, SOTO remains dedicated to excellence, with nearly half of its devices sparked by extreme weather conditions and hand-selected Japanese-made materials. With decades of experience, rigorous safety standards, and relentless inspections, SOTO ensures that every innovative flaming device delivers enhanced outdoor experiences for users worldwide.